The Story of My First Art Show
“I'm trying to expand the notion of curating. Exhibitions need not only take place in galleries, need not only involve displaying objects. Art can appear where we expect it least.”
~Hans-Ulrich Obrist
I would argue that most artists would love to have their work exhibited in a show. I have been fortunate to say that I have been in a number of shows worldwide. I have contributed postcard sized pieces to charity events in the Unites States, Scotland, England and Australia and I have been in juried shows in Toronto, as well as in in a show in Milan, Italy. I am also really privileged to have done a few shows hosted by the gallery that represents me.
For all these experiences I am truly grateful; however, the dreamer and high achiever that I am – I have also wanted more. That more has always been to have a solo art show. Whether it is art, music, film or television, most creatives want to experience being the headliner, especially when trying to build one’s brand.
The Notion of a Concept Takes Shape
Getting gallery representation is tough enough. Getting to be featured as the solo artist in gallery represented show – that is a whole other story, as these exhibits are often reserved for the who’s who of the art world. While I am not an emerging artist anymore, I am still at the earlier stages of my career. I do not believe in overnight successes. While commercial recognition may appear to support that idea, creatives work hard behind the scenes honing their talents for years. Why now for a solo show? Partially I believed that the time was right. As well, my drive comes from taking risks, pushing my comfort level and growing from the experience.
As I pondered what really makes for a great art show the following came to mind:
Having a fairly large collection of works that represents an artist’s signature style and voice
Finding a great venue that allows for the work to be properly showcased
Partnering with an organization that is willing to work with the artist so that both parties benefit
Marketing and promoting the event effectively
Creating interest while doing things a little differently
The Collection
As I have been painting for a few years now, I have a growing collection that is embodies my style and subject matter. The majority of the show featured – what else – rock stars. I also used the opportunity to share works from my Sinorgy series as well as some other pieces that show my versatility. The common theme with every piece – they all connected back to the music industry.
The Venue
I am really fortunate to have partnered up with a local bar and restaurant where some of my work is already being showcased. From the white walls in parts of the building to the exposed brick, this modern and chic establishment was the perfect site to display my art. One of the considerations is how does the work fit in with the energy of the venue. For me this is the perfect match.
The Partner
The owners and manager of the venue are incredible people who are open to my input. There is a genuine sense of reciprocity as everyone wants to help each other succeed and grow. When there is a genuine sense of goodwill, it enhances the experience. That trust and good will goes a long way!
The Marketing
This was something that was somewhat new to me. It is one thing advertising being in a group show, it is a whole other thing to be the focal point and to promote the event. A good graphic design site can allow for some great marketing tools. I also recognized from shows that I have been a part of or attended, how additional marketing elements can go a long way – by turning the evening into more than just a show.
Create Interest in a Unique Way
There seems to be this notion that an art show has to take place in a gallery and curated by the owner. Borrowing from the rock music scene I decided to do things a little differently. If the Beatles and U2 can play on the roof of a building and if Johnny Cash and Metallica can play at a prison, why not hold a show in a different venue. And why not take it up a notch with rock theme inspired drinks and music, as well as a painting giveaway?
The Takeaway
Overall, the event was a huge success. The day of I experienced a range of emotions from stress and nerves to excitement. I had hoped for a certain number of attendees, and I was ecstatic with the turnout. People had a great time and although I felt like a ping pong ball bouncing around from person to person all evening, I had a great time. Would I have done things differently – maybe a little but not much! Would I consider the evening a success – it depends on how one defines success but based on the positive feedback, as well as the social media posts from others, I would say yes. Can I still do things differently and what did I learn – stay tuned for my next show to find out!
Putting together an event is a significant undertaking, even for an experienced event planner. While it can be daunting for someone without the experience, the only way to develop the ability is to give it a try. Success is not always measured by the end result, rather the journey and the learning are vital elements that should not be overlooked. What huge risks have you taken? What is something that you would like to do but are holding off on because you feel you lack the experience?
I hope that I have inspired you to take that leap of faith, believe in yourself and take the opportunity to do or create something that is outside of your comfort zone. I look forward to sharing more of my art journey with you, with a focus on painting and rock and roll through Artist Confidential. If you have topics, you would like me to blog about, please feel free to contact me. I would love to hear your thoughts and ideas.
Thanks for reading. Stay creative! Rock your day with everything that you do and be open to experiencing failure and approaching a mistake with a new mindset. It may just lead to a new learning or a beautiful experience.
Cheers,
Al
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